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Carnegie Mellon University's Tepper School of Business is searching for a Senior Marketing Manager. This is a dynamic opportunity for someone who thrives in an exciting and challenging work environment. Reporting to the Associate Marketing Director, you will contribute to the department by providing crucial support by supporting and managing the direction, implementation and ongoing evaluation for advertising, marketing, and communications activities. This role should ensure we are being consistent in our branding while supporting the school's efforts to continuously increase program awareness and enrollment. This position is the front-line strategist who should have excellent collaborative communications skills.
Core responsibilities will include:
Marketing/advertising plan Strategic Development and Implementation
Includes creative and media brief development, approvals and production/implementation of traditional and online media in partnership with various agencies, producers and program directors.
- Masters programs
- Ensure brand guidelines are implemented consistent with Carnegie Mellon and the Tepper School
- Identify and communicate monthly marketing plan results, takeaways and optimization
Marketing Production
- Compile content from admissions, program directors, photographers, alumni and students for revenue-generating programs to implement effective marketing essential communication
- Work closely with internal design team and external agencies
- Writing/editing/proofreading
- Update marketing (traditional and digital) assets to ensure they are current
- Annual projects may include Viewbooks/Brochures, Foldouts, and Postcards
Digital Engagement
- Provide strategic support to high-visibility web projects: work with internal team, web developers on layout, copy, and direction of assigned web projects.
- Work with team and program directors on website updates, edits, and revisions
- Provide consultation regarding digital engagement to internal departments
- Social media support to promote programs
Flexibility, excellence, and passion are vital qualities within the Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You should demonstrate:
- Strong written and verbal communication skills
- Ability to work with agency partners and optimally communicate marketing strategies that encourage results
Qualifications:
- Bachelor's degree required
- 3-5 years of communications or marketing experience required
- Experience in campaign development and implementation, media management and evaluation of digital media efficiency is strongly preferred
- Higher education experience is preferred
Requirements:
- Successful Background Check
Application requirements:
- Please submit a resume, cover letter, and two writing samples for consideration.
Joining the CMU team opens the door to an array of exceptional benefits available to eligible employees. Those employees who are have the opportunity to experience the full spectrum of advantages from to an enticing offering a generous employer contribution. You can also unlock your potential with and take well-deserved breaks with ample and observed . Finally, rest easy knowing you are covered by life and accidental death and disability insurance.Other perks include a free Pittsburgh Regional Transit bus pass, our to help navigate childcare needs, , and so much more! For a comprehensive overview of the benefits that may beawaiting you, explore our .
At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond just credentials, we consider the role and responsibilities, your invaluable work experience, and the knowledge gained through education and training. We acknowledge and appreciate your unique skills and the diverse perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations.
Are you interested in an exciting opportunity with an exceptional organization?! Apply today!
Location
Pittsburgh, PAJob Function
CommunicationsPosition Type
Staff - RegularFull Time/Part time
Full timePay Basis
SalaryMore Information:
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Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.
Carnegie Mellon University considers applicants for employment without regard to, and does not discriminate on the basis of, gender, race, protected veteran status, disability, or any other legally protected status.