COME BUILD YOUR CAREER WITH VIBRA HEALTHCARE!
We are seeking a Director of Marketing/Admissions to join our team!
Hospital Details
VibraLife is a Rehabilitation Center and Senior Living Community comprised of a short-term rehabilitation/skilled nursing facility as well as an assisted living unit. Located in Mechanicsburg, Pennsylvania, Vibralife is a beautiful, one-story, state-of-the-art facility that includes the Vibra Rehabilitation Center and Vibra Senior Living. Expertly designed to address comprehensive care and living needs post injury or illness, VibraLife delivers a fully integrated care continuum for both patients and residents.
Responsibilities
The Director of Business Development & Strategy is responsible for building and maintaining census, regulatory compliance, as well as the overall management of marketing staff. The individual is responsible for all marketing tracking systems, the intake process, payor relationships, community education and the quarterly and annual facility marketing plan. Responsible for continuous growth of referrals and admissions in accordance with the hospital's objectives. Maintains positive and effective working relationships both in the facility and in the community. Frequent day and occasional overnight travel required.
Responsible for the implementation, support analysis, execution and training for sales and marketing for the facility. With their business development and facility senior leadership team, creates and implements a strategic plan and coordinates tactics to exceed the residents revenue, census and admissions goals. Provides marketing leadership, training and support to their business development team to assist them in building relationships and exceeding their business objectives within their assigned facilities.
Required Skills:
- Bachelor's Degree required or equivalent experience in related field required.
- Strong background in client services and relationship management required.
- Supervisory experience and experience developing marketing plans for new facility(s)/territories required.
Additional Qualifications/Skills:
- Minimum of three (3) years experience in healthcare marketing in a facility or managed care environment preferred.
- Working experience in setting goals, strategic plans, marketing plans, training and, in the development of communications vehicles for referral sources.
- Ability to communicate effectively (written and verbal), manage and direct the marketing department, computes statistics, analyze referral trend and develop budgets/marketing plans.
- Establish and maintain positive working relationships with all customers.
- Exhibit a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals.
- Results focused, innovative and creative problem solver with the ability to engage commitment from others.
- Influences and stimulates others to action with directive leadership skills to assure business results are achieved.
- Ability to project a professional image.
- Knowledge of regulatory standards and compliance requirements.
- Strong organizational, prioritizing and analytical skills.
- Ability to make independent decisions when circumstances warrant.
- Working knowledge of computer and software applications used in job functions.
- Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.
Qualifications
At Vibra Healthcare, employees are our priority. We are passionate about patient care and consider it a privilege to be able to provide services to patients and their family members. Below is a brief summary of our benefits.
* Medical PPO high and low deductible plans / HSA options as well as HMO options in some markets
* FREE prescription plans
* Dental and Vision coverage
* Life insurance
* Disability Benefits
* Employee Assistance Plan
* Flex Spending plans, 401K matching
* Additional Critical Illness, Accident, and Hospital plans
* Company discounts for mobile phone service, electronics, cell phones, clothing, etc
* Pet Insurance
* Group legal - provides legal assistance with personal legal matters
* Tuition and continuing education reimbursement
* Work life balance
At Vibra Healthcare, our patients are family. Healthcare is constantly evolving, our growing organization is devoted to ensuring that each person in our care feels safe. Our world-class team of driven, passionate healthcare professionals are always focused on service excellence and providing top quality care at the bedside. Our culture fosters engagement, diversity and advocacy. Our goal is to empower our employees and support them in their professional growth while leading them on a path to success within our organization.