Job Location: Hershey, PA
Summary:
An Associate Brand Manager (ABM)/Sr ABM has responsibility for specific projects and activities in support of the Hershey's business. An ABM/Sr ABM must be a strong leader of people in cross-functional assignments as he/she plays a leadership role throughout the corporation, coordinating with other functional areas to ensure necessary actions occur in support of his/her marketing position. This position often plays a leadership and/or project management role with outside marketing suppliers such as ad agencies.
Additionally, this position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long-term profitability and share position. Individuals must have a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers.
The individual in this position supports the development of strategic, consumer-based innovation initiatives for various Hershey Company flagship brands. This individual will support strategy development and help address trends/unmet consumer needs and brand white-space opportunities to achieve company innovation growth and profit targets. This includes the identification and assessment of strategic opportunity areas and development of new initiatives, from discovery and ideation, through to commercialization using Hershey's innovation stage gate process.
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Nearest Major Market: Harrisburg