If you’re like me, you’re on overload with all the ads, blogs, and post coming at us from the digital world of marketing. I hear coaches saying you need to “blog at least 3 times per day.” “Respond to other blogs at least 25 times per week.” The inter-coastal digital highway feels like sitting in a traffic jam on I-10 in Los Angeles during rush hour. UGH!Stop just sending out BLAH, BLAH, BLAH and limit the number of times y...

Did you ever receive poor service when eating out at a restaurant? How was the situation handled? Did management apologize? How did management apologize? Were you satisfied? The greater question is would you go back to this restaurant? The new rules of customer satisfaction is more than customer service, it’s customer engagement.We can agree customer service is listening to your customer and knowing exactly what he or she n...

Are you lost in the sea of digital marketing and constantly looking for the 'magic' that will raise you above the noise? Are you crazed by the digital marketing must-have to success? Don’t you wish someone provided you a paint-by-number formula? We need to create and understand lingo such as personalized URL, online marketing, new school, email, social media, SEO | PPC, video, podcast, and website.Or, are you stuck in the o...

The sheer torture of expanding our marketing strategies has reached an all-time high for those who are looking to take their business to the next level. There are just too many choices. Last time I checked, and I checked, and I check often, there was a new app, icon, blog, image, website, social network...lets stop there because it is exhausting. A business will create social media pages expecting fans to flock to their web...