JOB SUMMARY

We are seeking a Senior Marketing Specialist with a focus on content development and thought leadership to join our team and help us share our mission with the world. The Senior Marketing Specialist - Content will play a pivotal role in shaping our brand image, increasing our visibility, and engaging our audience through targeted content development and communication strategies.

ESSENTIAL FUNCTIONS

• Develops on-brand, interesting, relevant, and timely content in support of each of PRI brands and programs.
• Manages communications calendar and coordinates communication efforts with other subsidiaries / business units to increase transparency across the business group.

• Develops and writes marketing copy such as brochures, bulletins, newsletter articles, letters, flyers, email, and any other messaging.
• Collaborates with internal and external stakeholders to integrate technical information into marketing content.
• Independently creates, proofreads, and edits copy for various online and offline marketing channels, ensuring consistent voice.
• Proactively develops content and coordinates campaigns across multiple digital platforms, including web, social media marketing platforms, blogs, and public relations efforts.
• In support of lead generation efforts, collaborate with program leads to deliver an engaging narrative and creative content that includes: webinars, interactive infographic and presentations, video and podcasts, and sales/events collateral. Tracks results via standard metrics and implements improvements.

• Collaborate with other Marketing Specialist to align program goals in the development of engaging and compelling content that supports customer, member and prospect needs feeding the integrated communications plans.

MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing, Communications or Business or related field and/or professional qualification(s)
• 7+ years of experience in marketing or advertising, including copywriting experience
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Working knowledge of Microsoft Office Suite of products is required
• Experience working with marketing technology and automation tools such as or Marketo/Engage a plus
• Experience with A/B and multivariate experiments desired
• Experience managing agency relations and working with external stakeholders a plus
• SEO writing Experience a plus
• Excellent writing, editing, presentation, communication, and visual intelligence skills required
• Must have strong organizational and project management skills
• Ability to run analysis and campaign performance using a variety of tools including Adobe Analytics or Google Analytics
• Ability to develop and write content including ad and marketing copy such as brochures, bulletins, newsletter articles, letters, and flyers

SUCCESS FACTORS:

• Proactive, self-starter, self-manager, tenacious about finding solutions to problems
• Ability to listen to the challenges of clients and coworkers and become part of the solution
• Capable of bringing enthusiasm, curiosity, and energy to the office every day
• A commitment to pride in your work quality and the pursuit of self and work/career excellence
• Ability to listen to the challenges of stakeholders and coworkers to become part of the solution
• Originality and an ability to think visually
• Familiarity with digital best-practices and adopter of new technologies
• Process-oriented, transparent, and collaborative team player
• Interest in business, pop culture, and new advertising trends and techniques
• Excellent proofreading and copy-editing skills

PREFERRED QUALIFICATIONS

• Experience in B2B/B2C/ professional services, preferred
• Presentation development skills, preferred

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

• Ability to travel 20% of the time
• Ability to work for long periods at a computer/desk
• Standard office environment

ABOUT THE ORGANIZATION

Fullsight is an integrated brand of our three primary affiliate companies - SAE Industry Technologies Consortia, SAE International and Performance Review Institute - and their subsidiaries. As a collective, Fullsight enables a robust resource of innovative programs, products and services for industries, their engineers, and technical experts to work together on traditional and emergent.

SAE Industry Technologies Consortia (SAE ITC) enables organizations to define and pilot best practices. SAE ITC industry stakeholders are able to work together to effectively solve common problems, achieve mutual benefit for industry, and create business value.

The Performance Review Institute (PRI) is the world leader in facilitating collaborative supply chain oversight programs, quality management systems approvals, and professional development in industries where safety and quality are shared values.

SAE International (SAEI) is a global organization serving the mobility sector, predominantly in the aerospace, automotive and commercial-vehicle industries, fostering innovation, and enabling engineering professionals. Since 1905, SAE has harnessed the collective wisdom of engineers around the world to create industry-enabling standards. Likewise, SAE members have advanced their knowledge and understanding of mobility engineering through our information resources, professional development, and networking.

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