Jefferson includes Thomas Jefferson University and Jefferson Health, a dynamic university and health system with broad reach across the Delaware Valley. Jefferson is the second largest employer in Philadelphia and the largest health system in Philadelphia based on total licensed beds.

Through the merger of Thomas Jefferson University and Philadelphia University in 2017, our University includes ten colleges and four schools. We are an NCAA Division II university and an R2 national doctoral university offering undergraduate and graduate-level programs that provide students with a forward-thinking education in architecture, business, design, engineering, fashion and textiles, health, medicine and social science.

Jefferson Health, the clinical arm of Thomas Jefferson University, has grown from a three-hospital academic health center in 2015, to an 18-hospital health system through mergers and combinations that include hospitals at Abington Health, Aria Health, Kennedy Health, Magee Rehabilitation and Einstein Healthcare Network. We have over 50 outpatient and urgent care centers; ten Magnetreg;-designated hospitals (recognized by the ANCC for nursing excellence); the NCI-designated Sidney Kimmel Cancer Center (one of only 70 in the country and one of only two in the region); and one of the largest faculty-based telehealth networks in the country. In 2021, Jefferson Health became the sole owner of HealthPartners Plan, a not-for-profit health maintenance organization in Southeastern Pennsylvania. We are the first health system regionally to create an aligned payer-provider partnership.

Jeffersonrsquo;s mission, vision and values create an organization that attracts the best and the brightest students, faculty, staff, and healthcare professionals, as well as the most visionary leaders to drive exceptional results.

• OUR MISSION: We improve lives.
• OUR VISION: Reimagining health, education and discovery to create unparalleled value
• OUR VALUES: Put People First, Be Bold amp; Think Differently and Do the Right Thing

As an employer, Jeffersonmaintains a commitment to provide equal access to employment. Jefferson values diversity and encourages applications from women, members of minority groups, LGBTQ individuals, disabled individuals, and veterans.

Qualifications

• Bachelorrsquo;s degree required
• 5+ years of professional experience, 2+ years management/leadership experience is required
• Experience in an undergraduate and/or graduate admissions office is strongly preferred
• Slate experience is required

Overview

The Associate Director of Enrollment Strategy amp; Engagement at Thomas Jefferson University is responsible for developing, implementing, monitoring, and reporting on strategies, tactics, events and communication plans for the undergraduate and graduate enrollment portfolios across all Jefferson campus locations. The Associate Director is directly responsible for the conversion of admitted students to enrollments utilizing both traditional and experimental strategies to promote the Jefferson brand and increase enrollment of qualified students. The Associate Director will collaborate extensively with colleagues within enrollment management, our internal administrative and academic partners, and will work directly with our external network of vendors and service providers.

Essential Functions

• Enrollment Strategies amp; Tactics:use data and surveys to strategically and regularly analyze the effectiveness of communications and admissions events to make recommendations for enhancements/additions. Monitor the results of email campaigns using A/B testing and analytical data to suggest changes for improvement.
• Communication Plan Development:oversee the development, implementation and assessment of complex communication plans that encourage funnel conversion. These plans will utilize all available communication platforms and mediums (print, electronic, text messaging, digital and social media) and account for a complex set of needs across diverse application pools.
• Event Design amp; Management:execute the event/visit strategy for an assigned population by designing and managing each opportunity with the goal of providing guests with a positive and memorable experience. Additionally, develop an event/visit plan that engages associated key influencer groups (parents, guidance counselors, etc.) Strategies will encompass on-campus and virtual events.
• CRM (Slate by Technolutions):build communications including the creation and editing of content, updating HTML in emails templates, building and updating translation tables and content blocks. Utilize Deliver, Slate Print, Events, Scheduler, Ping, Portals and Forms on a regular basis. Develop queries and reports to monitor campaign and event performance. Stay up-to-date on Slate enhancements and new features as continuous learning and platform curiosity is required.
• Website:Collaborate with the University Marketing amp; Communications and Interactive Marketing teams to create and update website content.
• Asset Development amp; Management:develop and manage assets in collaboration with key strategy partners that will be used to generate demand for the Universityrsquo;s academic programs (website, print, email, digital, video, etc.). Ensure that Jefferson Enrollment Management efforts promote and protect the Jefferson brand.
• Reporting amp; Analysis:work with colleagues in EM to create dashboards and monitoring reports; produce ad-hoc analyses. Utilize data to track results and course correct as needed.
• Staff Management:directly manage employees as assigned and/or support the Director in the oversight and mentorship of staff members within the team; serve as the point of contact in the absence of the Director.
• Strategy amp; Engagement Team Responsibilities:as a member of the Enrollment Management Strategy amp; Engagement team, the Associate Director will contribute to efforts related to planning, policy amp; procedure development, quality assurance amp; effectiveness, and budget amp; team management.
• Interact with co-workers, visitors, and other staff consistent with the values of Jefferson.

Core Competencies

• Innovation:renew, change or create ideas, services, technologies and/or ways of doing things that provide organizational value.
• Service Excellence:provide exceptional service to our clients, including students, families, and fellow employees.
• Collaboration:work effectively with others across the Jefferson community to achieve a common purpose and create value.
• Ownership:take responsibility for achieving excellent results.
• Respect:demonstrate a consistently open-minded, courteous, and compassionate approach to all.
• Empowerment:take actions to control work and decision-making to affect positive outcomes.

Position Location:

This is a hybrid position. The Associate Director must be able to travel to all campus locations for admissions events and on-campus meetings.