Marketing Manager - IVD Solutions - Remote Opportunity (East Coast Preferred)
Plymouth, MN 
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Posted 13 days ago
Job Description

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Overview

TE's medical business is seeking a Marketing Manager to join our global marketing team. TE's medical business is a partner of choice customers in buildingmedical devices that save lives. Every minute, over 120+ patients are treated with a medical device containing a TE technology. The company has deep expertisein technologies and solutions for interventional and advanced surgical applications and has recently expanded its reach into the In Vitro Diagnostics (IVD) market.This role will focus exclusively on supporting the development and growth of TE's IVD Solutions portfolio. We are a trusted design, development and manufacturing partner tothe world's leading medical device companies. Learn more about our medical business here.

About TE's Medical Business:

TE Connectivity has recently acquired three companies focused on IVD microfluidic product development, usability testing, clinical research, and manufacturing. The vision for TE's IVD business is to become an "end to end" partner of choice to life science OEMs for the design, clinical validation and manufacturing of microfluidic devices, enabling rapid diagnosis and novel treatments resulting in healthier lives.

The acquired companies form the basis of a new growth platform for TE's medical business and is run as a "business within a business." To support the integration, development and growth of the IVD platform, the marketing manager will bring structure and strategy to the digital marketing, communications and brand experience for the IVD business. He/she will drive a fully integrated and cohesive approach for all marketing activities across target audiences while tailoring strategies, tactics and execution to achieve ambitious growth outcomes.

The marketing manager will serve as a strategic partner to the IVD business leadership team in close collaboration with the marketing team for TE's broader medical business. His/her initial focus will be on consolidating the value proposition for the IVD business, building an impactful digital go to market strategy and thereafter integrating the growing IVD portfolio into TE Connectivity.


The successful candidate will demonstrate a strong entrepreneurial mindset, with the ability to devise a successful strategy and drive execution. We are seeking candidates that are commercially savvy with a strong will to win. Success will be measured by a well-developed lead pipeline and the delivery of consistent multi-year revenue growth.The Marketing Manager, IVD Portfolio will report to the Commercial Leader for the IVD portfolio with matrixed (dotted line) reporting to the Marketing Leader for TE Connectivity's medical business.

What you'll be doing:

* Articulate a clear and compelling positioning and value proposition for the IVD business, derived from a data-driven understanding of customer segments and buyer personas.
* Lead the strategic development, implementation, and evolution of the brand and digital marketing strategy to increase visibility, awareness, engagement, conversion and loyalty across focus segments and the business as a whole.
* Develop, implement and manage the digital marketing strategy for the business, encompassing all relevant channels, including web (site content, UX), search (SEO, SEM), social media, inbound/outbound (including native advertising, affiliate programming, marketing automation and events), email and e-commerce.
* Proactively shape integrated marketing plans, campaigns and programming and end-to-end multi-channel content experiences that accomplish the goals of the business and segment strategies; oversees development and management of the lead funnel to produce desired outcomes and deliver on KPIs.
* Generate broad and targeted awareness of the IVD portfolio, products, services and value proposition among key stakeholders, customers / OEMs and prospects, partners, media, influencers, employees and the community.
* Drive the development of KPIs and scorecard reporting processes to demonstrate progress against goals; forecasts, tracks, and analyzes marketing initiatives to ensure delivery on performance targets and a focus on continuous improvement. Optimize use of existing CRM, analytics and marketing automation tools.
* Collaborate with agencies (internal / external), TE Connectivity teams and relevant consultants to build and deliver best in class branding, integrated and digital marketing strategies.
* Actively monitor and analyze industry trends, competitive activities, business outcomes, key customer / OEM strategies and synthesizes these into insights that inform and drive the brand, digital and e-commerce strategies, and marketing communications activities.
* Drive collaboration across teams and discussion with the leadership team during the annual planning process to define long-term plans, key priorities, and investment plans.
* Equip business leaders to participate effectively in internal and external communications engagements, which may include industry event presentations and press interviews.
* Contribute, on behalf of the IVD business, relevant stories and pertinent information relevant to TE Connectivity Corporate Communications activities, executive communications, employee engagement and external communications.
* Act as the primary visionary and liaison for brand development strategy, overseeing the brand experience and building from acquired entity individual branding to a cohesive TE Connectivity brand along a multi-year roadmap.

What your background should look like:

* 10+ years of brand and integrated / digital marketing leadership, in a B2B environment for technically orientated products, ideally with experience in the life sciences or medical device industries. Diagnostics or microfluidics sectoral experience a distinct advantage.
* Bachelor's degree or higher, marketing, or communications; global experience a strong preference.
* Proven experience in brand development and evolution - creating, launching, and/or revamping a brand with meaningful outcomes.
* Expert in understanding value chain structures, associated customer / prospect / influencers, buyer / prospect personas and the buying (decision) journey.
* Adept with a wide range of modern marketing strategies - content, social, experiential - and the channels and tactics that can be deployed in integrated / digital marketing programs to achieve desired outcomes and measurable goals.
* Strong, demonstrated ability to both think strategically and be hands-on.
* Able to take ownership, work independently, anticipate challenges, and resolve issues.
* Cross-functional player who has demonstrated experience partnering with product management, product stewardship, R&D, applications, tech service, marketing and sales, finance, customer service, legal/compliance, IT/web teams, internal and external creative agencies, and consultants.
* Develops and drives pilot programs that can demonstrate proof of concept in advance of larger scale programs.
* Analytical and results-driven; proven track record of measuring outcomes, tracking trends/results and ROI, and focusing only on KPIs that drive lead and revenue growth.
* Experience using CRM, marketing automation, analytics and SEO tools such as Salesforce, Eloqua, Google Analytics and SEMrush.
* Comfortable operating in a dynamic, fast past environment and as a thought leader
* Superior verbal and written communication skills with a high degree of comfort synthesizing ideas, articulating insights to senior management, influencing others, driving actions, and interpreting results.
* Capable of managing multiple complex programs simultaneously and delivering on deadlines.
* Experience managing outside freelance resources.
* Ability to transcend organizational boundaries and ambiguous operating environments, navigating matrixed structures to identify and mobilize resources and drive collaboration that achieves strategic objectives.

Personal profile:


* High energy and dynamic team player with a focus on execution to demanding timelines.
* Ability to patiently manage shifting timelines across an evolving portfolio.
* Outstanding communication and presentation skills (written, oral, listening, influencing, strategic communication planning).
* Ability to think strategically and translate strategy into action.
* Excellent interpersonal, organizational and leadership skills with the ability to lead virtual teams as an effective leader and collaborative team player.
* Ability to work independently, able to multi-task and perform under pressure and willingness to roll-up sleeves and do the work required for flawless execution. Impeccable attention to detail in all output.
* Strong ability to market a wide range of technical products in a complex, fast-paced, rapidly changing environment.
* Strong project management skills.

Competencies
SET : Strategy, Execution, Talent (for managers)
Values: Integrity, Accountability,Teamwork, Innovation

ABOUTTE CONNECTIVITY
TE Connectivity is aglobal industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedIn, Facebook, WeChat and Twitter.

COMPENSATION
*Competitive base salary commensurate with experience: $xxx - xxx (subject to change dependent on physical location)
*Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
*Total Compensation = Base Salary + Incentive(s) + Benefits
BENEFITS
*A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.

EOE, Including Disability/Vets


http://www.te.com/content/dam/te-com/documents/about-te/careers/global/eeo-policy.pdf

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
Open
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