One of my career coaching clients recently sent me a copy of his sample cold cover letter to inquire with companies about possible openings. These are companies where he doesn’t know anyone so it’s very cold. This process is still worth doing though! Remember you need to diversify your job search strategies. You never know what will help you get your foot in the door.

His cover letter had one possible problem however; it said “Dear hiring manager”. We all know this isn’t ideal. Sending a cover letter with a generic greeting can easily be thrown into the circular file (a.k.a. the wastebasket.) You have to do everything you can to find out who the hiring manager is before you send your letter. Pick up the phone and ask the receptionist at the front desk. Look on LinkedIn. See if there’s a company directory online. Do whatever it takes to get that name.

It is always beneficial in the long run to go the extra mile to make an impression. It will be worth your time and effort. Do what it takes to stand out from the crowd!