Courtney Omernick sits down with Susan Gunelius, president and CEO of Keysplash Creative, about how businesses can create and manage a blog. Yahoo released a study in May that indicates 81% of U.S. online consumers trust information and advice from blogs. And with that, companies that blog have 97% more inbound links. Yahoo also stated that by the end of 2013, 128 million people in the US will be blog readers.