We believe our approach to providing insurance, and the values we operate by, set us apart from other insurance companies. Sharing a long history with the Wisconsin Farm Bureau Federation, Rural Mutal Insurance has always been relied upon to insure local farmers. Starting in 1934, we provided auto insurance to federation members who often could not find affordable insurance elsewhere simply because they were residents of rural Wisconsin. We wanted to be there for farmers, and we always have been since that time. As we've expanded our service capabilities to meet the needs of all the people of Wisconsin, we have carried the same old-fashioned value system with us.

Today at Rural, we want to be your advocate for life. We dedicate ourselves to assuring your future as an individual, in farming or agribusiness, and in other business as well. We are committed to providing you with peace of mind and a sense of security when it comes to your insurance needs. It's important to us that we demonstrate values consistent with our Farm Bureau roots. Values like honesty, respect, hard work, and trust. Within our company these same values allow us to continuously improve our internal processes assuring timely, accurate, cost effective services and information.

Rural is also committed to the privacy and confidentiality of our clients. Our products and services provide protection from the unexpected, and our agents know you as a friend because they too live and work in your community. We take pride in serving only Wisconsin. Our warmth, concern, and care for each customer is genuine. Your community is our community. The truth is we're just as likely to be with you when your child kicks a goal at the local soccer game as when an unexpected event demands insurance coverage.