Companies don't simply throw a product or service out into the market without some research to determine what their best strategy will be. Market research analysts are the ones who break it all down and convert data into understandable formats and reports. Tim Muma speaks with Dan Coates, president of Ypulse and a board member for the Council of American Survey Research Organizations, who brings his experienced analytical m...

Tim Muma continues his conversation with Dan Coates, president of Ypulse and a board member for the Council of American Survey Research Organizations. In part two, Dan talks about the variety of educational paths one could take to get into the industry, and he clues us into some tips on applying for these positions.