The purpose of our Large Format Sales team is to achieve our quantitative (revenue, volume, profit, and share) and qualitative (in store presence, top retail relationships, training) goals in Grocery, Mass and Club Accounts. Reporting to the Vice President of Key Accounts, you will help bring this to life across multiple partners and will deliver the right plans, resources and leadership to ensure the sales organization can achieve these goals. You will accomplish this by developing strategies for regional account teams, wiring with important retailers, overseeing efforts across multiple departments (cross marketing, product, pricing), and achieveing sales targets (volume and share growth, trade fund management, advancement of product placement).
Areas that play to your strengths
All the responsibilities we'll trust you with:
Develop long-term Large Format channel strategies and plans considering company direction, focus area, important customers, market parameters and resources
Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans.
Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance
Lead the annual business planning process for Large Format accounts team, channel programs, and tactics.
Monitor market trends and maintain data on competition
Lead the execution of long-term sales drivers in Large Format regional accounts
Evaluate return on investment and investment for each chain and channel and make appropriate adjustments
Issue clear direction and guidelines with regards to priorities – both qualitative and quantitative
Improve relationships and increase wiring with leadership at top chain accounts by adding value through expertise and strategic partnerships
Contribute to several HQ Teams to ensure sales representation and the Key Account’s ‘voice’
Wire with important Distributor Partners and their respective LT to improve execution performance at store level and communication efficiency
Assist your account managers to develop successful programs
Coach and motivate direct reports for increased productivity
Spend time with team in office and field to implement our standards
Lead team to develop thought-leading programs and insights that impact national strategy
Lead our priorities, goals, and results across CPM (a long-term business transformation process) as it relates to ALL Key Account processes
Develop trainings and processes to ensure CPM becomes part of RBNA culture
Seek for ways to improve and refine
Your areas of knowledge and expertise
that matter most for this role:
- 10+ years of experience in CPG sales
- Experience in Key, Regional or National account management required; Large format experience preferred
- Experience working with a DSD network
- Negotiation experience
- Leadership experience
- Experience analyzing complex trends and data
- Bachelor’s degree or equivalent work experience in lieu of degree
- Must be fluent in English, additional language skills an advantage
- Travel 50-60%
- Permanent
- Benefits eligible
Looking for something else?
- Type any country, city, state...
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
From the World of Red Bull
